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BRAND
SURVEY STUFF! If you saw my e-mail a couple of weeks ago I asked you to complete an on-line survey. This proved a very important point to me. You see I had asked the same thing in the last edition of BRAND NEWs and frankly the volume of responses did not exactly overwhelm me! I guess it comes down to most people generally thinking that someone else will do it. To be frank I was a little disappointed, but I did have enough responses to have a valid poll, I just would really have preferred a bigger number. So
I decided to send out an e-mail to you all, this time specifically asking for
the order! I got 3 times the response! Why the difference? To
me it just reinforces the point that if you don't ask for the order you just
won't get it. According to my friend and sales expert Jack Daly, most
salespeople ask for the order up to 3 times. But Sales Superstars ask for the
order up to 7 times and that's what makes the difference. So thanks for
responding guys, I really didn't want to send another 5 e-mails, as an ex-pat
Englishman I still struggle with that kind of extra communication. The
following are the results of just 3 of the questions, I will feature more
answers in subsequent issues of BRAND NEWs. But if you want to see all of the
results ahead of time, just send me an e-mail at info@jacksims.com and I will get them right out to you! Survey Surprises! 1.
What is the current condition of the industry you are competing in? The results are very encouraging; a
whopping 56% said that your industry is in a growth mode! Which of course means some of you
are NOT in a growth mode. So I thought it would be really
interesting for you to read one of the notes that I received from an Improv Troupe who are not exactly busting out, and maybe
collectively we could help them! So here's my thinking is; that there are a
lot of smart people who read BRAND NEWs and just maybe if we take a couple of
minutes we could give them some ideas that will help this Improve Troupe grow
their business; This is what they said;
We
are a local Improv Troupe. Our shows are very similar to what you would see
on "Who's Line is it Anyway" w/ Drew Carry and Wayne Brady. Most
people assume we do stand-up comedy instead. We are the only performance
group of our kind in the city. Very few know or understand what we do. Very
hard to know how to market ourselves with a veeeerrrry limited budget. If you would like to give your help on how they can increase their
business and brand just click here
and I will pass all of them along to the group and post what I think is the
best idea in next month's BRAND NEWs 2.
Does your company have a " 63% of you have Mission Statements,
well done! The question is who cares? Yes who cares? Who is your Mission
Statement written and created for and who does it actually affect and more
importantly who can quote it? I have given hundreds of speeches around the
country and probably have asked 60% of these audiences if they can quote
their Mission Statement. Not one audience member has ever responded! They
just don't work! What DOES work is what I call my "Brand Commitment
Statement", which describes exactly what your brand is committed to
doing! What does it stand for and what can your employees do to help make
that happen? I strongly suggest that you make your "Brand Commitment
Statement" become a part of your hiring and training process. Every
person in the company MUST be able to quote it, but more importantly, truly
agree with it and help make it happen. 3.
Does everyone in your organization know what your brand stands for
and are they able to communicate it clearly to your customers? Wow, this one really took my breath
away, here are the numbers; 11.4 % said 10% know what the brand
stands for! 2.9% said 20% know what the brand
stands for! 11.4% said 30% know what the brand
stands for! 11.4% said 50% know what the brand
stands for! 14.3% said 60% know what the brand stands
for! 11.4% said 70% know what the brand
stands for! 17.1% said 80% know what the brand
stands for! 20% said 90% know what the brand
stands for! As you can see the numbers are all
over the shop and this just tells me it is a huge opportunity for a lot of
you to help solidify your brand impression with your employees and your
customers. Why not have a company meeting where you specifically address this
issue? If your employees do not know what the brand stands for, why or how
would you expect them to deliver the correct message to your customers? Reader Comments As
you can imagine I do get e-mails from readers. Oftentimes they ask questions
and I am very happy to answer them. Occasionally, I
get e-mails
from people who just want to say thanks. I
have never done this before, but on this occasion I am making an exception. I
hope you will understand why; Message for Jack: Just a note of appreciation.
I am a nobody. I work for a small company in a non-marketing capacity
(currently), but have a fairly extensive marketing background with a high
tech Fortune 500 headquartered in Palo Alto, CA. Somehow I got on your
mailing list -- I'm not sure how -- and now I hunger for your newsletters and
read and re-read them and print them and save them and love them. Whenever I
can I toss your gems into the ocean of ignorance (not an insult) that
surrounds me. Unfortunately you will never get a speaking engagement from me,
but just know how grateful I am for your wit and wisdom. Enough gems and
enough time and who knows, there could be a mountain in the middle of the
ocean. Thanks,
Wow,
how would you like to have this reader as one of your employees? They
certainly are NOT A NOBODY! To me it's obvious that they are truly someone
who really cares about the quality of what their company is creating and the
culture and environment within it. If you read BRAND NEWs #4 you know
that I talked about PEOPLE and the fact
that Hiring is a
Process not an Act. If you want to grow your business or your job
position into a big brand, make sure that you are consistently looking for
people like this reader; someone who really cares and wants to work to grow
your brand into a brand leading company. Thanks
for the e-mail Jack & Scott's New CD's Well here
it is, the finished 4 set CD I have been telling you about: POWERFUL
BUSINESS SECRETS the Big Boys Don't Want You to Know. This
4 CD set is jam-packed with ideas, innovative thoughts and ideas, and
conversation that will stimulate you to move your business to the next level.
It is the result of two powerful business minds coming together and just
wanting to help people grow their businesses through the process of Customer
Service, Branding, Marketing and just plain smart thinking! Sure you can go
to the very best schools in the country, and frankly if you can, you should.
But you still need that magical edge, which is learning how to actually
do the work in the real world. That's what these CD's are all about. Real
world thinking, the edge that you need to make your business a success.
Now
you can get the edge! We are really thrilled with results and content of the
CD's and are sure that you will be too. We will be selling these at our
speaking engagements for much more, but as you are one of my readers I am
offering them to you for the special discounted rate of $49.00 plus shipping.
Just click here to order. http://www.jacksims.com/CDset.html __________________________________________________ Hey if you don't ask for the order, you wont get it! There
is a good chance that you are a member of a trade association and I am hoping
that you can help me. I would like to know the name of the association and a
contact person if you think that your associates would enjoy having me speak
at your next meeting or convention. If
you could just click here and send me an e-mail with
the association information I will show you my appreciation by sending you a
signed copy of my book "Growing
small businesses into Big Brands" with my compliments. By the way,
make sure that you send your mailing address. Thanks in advance! ________________________________________________________________ Or of course you can
always e-mail me at info@jacksims.com with any specific questions you might have
too! Click here to
see previous issues of BRAND NEWs If you use a spam filter, please add my email
address to your list to ensure you get future editions of BRAND NEWs! |
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Willie the Cat Well, here he
is, the newest member of the Sims family
-
Willie
the Cat.
Isn't he the cutest???? But the story of how we got him is
special. My wife Kathi (they are her hands holding him) was getting
ready to go to work one morning and heard what she thought was a bird crying.
Brushing it off, she went to work. She arrived home and the crying was
still going on, so she investigated. What she found was this one
week old kitten with one of its paws stuck between two rocks on our
beach. At this point there was no choice; we now are the proud parents of Willie (The name is based on the
fact that he had the will to live). The bad news is that I have been
in All of a sudden, it's like being a
new parent all over again, and I can honestly say that it has made my wife's
face just light up, and that is really important to me. I had a great speaking session in What a great bunch of people!!!! What made my experience so
great was that I am a huge fan of escapologists, people who can escape
from locks and chains etc. I have been since I was a kid growing up in In fact, I have a 5ft x 4 ft poster of Harry Houdini in chains in
our NY house; it holds the place of honor on the wall as you
go up the stairs. I have probably read every book written on Harry Houdini
and he still continues to amaze me all of theses years after his death
(Halloween by the way). Anyway, after the event the folks of
ALOA gave me a really special gift, which I will treasure. It is a set
of my very own lock picks, is that cool or what? Another part of this session was
extra special; I mentioned on stage that I was a big fan of escapology, so
many of them came up afterwards to tell me some of the incredible things
that they had experienced when they were called out to help people who were
locked in or out of things. These guys had some amazing stories and if they
wrote a book I would be first on line to buy a copy! Summer Time
in As you know I have been in I have been away from my wife and
our new cat on and off for about 3 months and that's not a good thing for me
or my wife! But on the
other hand, I have been able to spend a great deal of time doing something
that I have been looking forward to and that is teaching golf. I
also have managed to spend some special moments with my two children,
(although they are adults they are still my kids) who both have lived in the |
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To book Jack to speak at your next
corporate or association event and make a serious difference, you can
contact him at:
www.jacksims.com
e-mail info@jacksims.com 914 509
5170 If
you know anyone who would be interested in reading this edition of BRAND NEWs, please forward it in its entirety,
thanks, Jack! I
don't like spam either, so if you do not want to receive further
copies of my BRAND NEWs just reply and I will take you off
the list! |
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© Jack Sims 2007 |
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