If your business is not a brand, it's a commodity and commodities compete on price.

If you want to attract your ideal clients, charge a premium for your offerings and stand out from your competitors, you need to build your personal brand. Because in the world of small business, the corporate Brand is the personal brand of its founder. These brands are inextricably linked. You need only look at successful entrepreneurs, like Ben and Jerry, Richard Branson, Martha Stewart and Bill Gates to see that entrepreneurial ventures take on the values and passions of their leaders.

Being true to your brand ensures that your business remains highly differentiated and valuable to your target market. It enables you to attract the perfect employees and business partners. And it ensures that you obtain the highest level of satisfaction and fulfillment from your hard work.

So when developing a branding strategy for your business, the first step is to take a good look at your personal brand.  Then, through the clear and consistent expression of your unique promise of value, your business will thrive.

Personal Branding Fundamentals

Know Yourself. Strong brands are based in authenticity and rooted in your passions, values, personality characteristics and vision. Be introspective and seek input from those around you so you can unearth your brand.

Flaunt Your Quirks. Branding is about differentiation. You need to stand out from your peers. So take a stand and accentuate your differentiation.

Focus Your Message. Personal branding means being selectively famous. You only need to build you brand among those who will help make your small business a success (customers, potential employees, partners, etc.). Be clear about who needs to know about you and your business.

If you would like to speak to Jack about your personal brand, just set up a consulting appointment via e-mail, click here to contact Jack.